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Charge Partner With SeatGeek to Create Next Generation Fan Experience

By Cleveland Charge Staff /November 12, 2020


CLEVELAND, OH -- The Cleveland Cavaliers today announced a marquee
partnership with SeatGeek that will see the technology platform take over as ticketing provider
for all future events at Rocket Mortgage FieldHouse. SeatGeek’s fan-first approach will provide
attendees with a new, dynamically-expanded experience, while delivering additional tooling to
help further ensure a safe return to live, ticketed events at the FieldHouse.

As the new ticketing provider for Rocket Mortgage FieldHouse, SeatGeek will take over ticketing
all games for the Cleveland Cavaliers (NBA), Cleveland Monsters (AHL), Cavs Legion (NBA 2K), as
well as concerts and other events that come through the venue as one of the busiest venues in
the country. In addition, SeatGeek will ticket all Canton Charge (NBA G League) games at the
Canton Civic Center in nearby Canton, Ohio.

SeatGeek’s best-in-class technology is already loved by fans across the country, making it easier
than ever before for fans to purchase tickets and attend the events they love. From a uniquely
simple purchase and transfer flow, to an app-based personalized gameday experience that
allows fans to do everything from book a ride to the game to purchase food and beverage from
their seats, SeatGeek is constantly focused on innovating the fan experience.

“SeatGeek has a similar DNA to our organization - we both put the fan experience above
everything else,” said Cleveland Cavaliers President of Business Operations Nic Barlage. “We
believe technology is a core part of our future as well, and SeatGeek is an ideal partner to bring
an elevated, dynamic and safe experience to our fans as events return to Rocket Mortgage

With hundreds of events a year, Rocket Mortgage Fieldhouse is the busiest arena to partner
directly with SeatGeek, which currently tickets many global teams and venues including the
Dallas Cowboys, Portland Timbers, State Farm Stadium, Liverpool FC, and many West End
theatres in London. In addition, SeatGeek has partnered directly with the National Football
League and Major League Soccer.

Outside of the fan benefits, the teams and performers coming through Rocket Mortgage
FieldHouse will find a suite of services to help them enhance their events and maximize revenue.
Tools like real-time analytics, seating chart heatmaps and customizable mobile tickets will make it
easy for the Cavaliers, Monsters, promoters, and event operators to manage the many events
taking place. In addition, SeatGeek’s suite of Covid-19 response solutions - SeatGeek Adapt - will
help fans safely return to events with tools that help maintain social distancing throughout the
venue, understand Covid-19 attendance protocols, and more.

“As someone who grew up in Cleveland and attended hundreds of Cavs games as a kid, it's a
highlight of my career to now get to work alongside the team and city that I love,” said SeatGeek
CEO and Co-Founder Jack Groetzinger. “I know how passionate the fans are in Cleveland, and I
can’t wait to get back to a game using SeatGeek’s platform.”

SeatGeek/Canton Charge FAQs:

The Cleveland Cavaliers won the NBA Championship in 2016 while also taking the Eastern
Conference crown in 2007, 2015, 2016, 2017 and 2018. The team plays at, and also operates, the
newly transformed, publicly-owned Rocket Mortgage FieldHouse in downtown Cleveland, Ohio.
The Cavaliers are regularly recognized for their extensive community support and engagement
programs and contributions, workplace diversity and inclusion leadership, and an on-going
economic impact that now registers in the billions of dollars locally. Dan Gilbert is Chairman of
the Cleveland Cavaliers. Gilbert and his family of companies have now invested over $1.6 billion
in Cleveland. Gilbert is also Founder and Chairman of Quicken Loans, Inc. the nation’s largest
mortgage lender, and Founder and Chairman of Rock Ventures LLC, the umbrella entity for his
portfolio of business and real estate investments. Len Komoroski is the Cavaliers and Rocket
Mortgage FieldHouse CEO and Nic Barlage is the Cavaliers and Rocket Mortgage FieldHouse
President of Business Operations. The Cavaliers team is led by General Manager Koby Altman
and Head Coach J.B. Bickerstaff. The Cavaliers and Rocket Mortgage FieldHouse provide fans
the best experience in the NBA with its extensive and stunning array of amenities and technology
and signature, electrifying game presentation. The organization also owns and operates the
Cleveland Monsters hockey team (AHL), the Canton Charge, the Cavs NBA G-League team in
nearby Canton, OH, and Cavs Legion Gaming Club (GC) of the NBA 2K League.

SeatGeek is the leading mobile-focused ticket platform that enables fans to buy and sell tickets
for sports, concert, and theater events. With industry-leading mobile ticketing apps, a fan-friendly
user experience and its proprietary Deal Score™ technology that helps fans identify the best
ticket values for a given event, SeatGeek is transforming the way that fans buy and sell tickets to
their favorite events. SeatGeek Enterprise - the company’s primary ticketing platform - is used by
many Premier League clubs, as well as the Dallas Cowboys and New Orleans Saints and
Pelicans. Headquartered in New York, SeatGeek also has international offices in the U.K., Israel,
and Italy.